Have you ever tried to find something online and been frustrated by websites that aren't exactly user-friendly? Google Analytics helps businesses understand how customers are interacting with their websites and mobile apps, and how they can improve their presence online.
With the holiday shopping season in full swing, it's important to ensure your website and digital marketing is running on all cylinders. To this end, Google Analytics team put together a few videos that show how the missteps businesses encounter online might play out in real life. Also, included are some tips along side each scenario on improving online customer experiences:
1. Are you distracting your customers? Watch Nick's journey to finding what he wants:
Tip: "Always make sure your landing pages meet your users expectations. Be sure your ad text leads visitors to a page that matches what was featured in the adm" google writes.
2. Are you making it difficult for users to browse or search your site by the way you categorize your products? Watch as Oli struggles to find essential:
Tip: A search box can be a goldmine of information because each time visitors search your site, they tell you in their own words what they are looking for.
3. When do visitors check out from your online buying process?
Tip: Google Analytics goal flow visualization can help to identify better performing pages to repeat their success.
Here are some GA resources:
- Article: Improve the performance of your landing pages
- 5 questions to ask of your Site Search data
- Understand the path or missteps visitors take to completing your goals with flow analysis.
Google also just posted the 2012 YouTube Ads Leaderboard, "a celebration of the ads that people chose to watch and share on YouTube this year."
As ad formats like TrueView continue to grow on the YouTube platform, we're moving to a world where users choose the ads they want to see.
"The Leaderboard reflects that new world, compiled using some of YouTube's strongest signals of viewer choice - number of views, view rate (how much of an ad people choose to watch), and percentage of organic views (at least as many as paid)," google wrote.
Check out 2012 YouTube Ads Leaderboard.