Microsoft Advertising has published a video demonstrating the use of Negative Keywords in adCenter.
"Using negative keywords can have a significant impact on campaign performance and, having a right set of negative keywords will help you optimize both traffic volume and ROI," notes Microsoft Advertising.
"In addition to How negative keywords impact ad displays, our latest video tutorial will show you step-by-step how to use adCenter's negative keywords feature, illustrate how negative keywords operate contextually within your overall search campaign, and guidance on using adCenter to improve your ROI and traffic volume," the MA said.
"We placed special emphasis on clarifying negative keywords using exact match type, a fine-tuning method for further filtering search queries and ensuring you reach your target audience."
Finally, you'll find information around:
- Best practice: using the keyword conflict report
- Ad-group level negatives and campaign-level negatives
- Phrase match negatives and exact match negatives