Rich snippets provide you with the ability to help Google highlight aspects of your page. Whether your site contains information about products, recipes, events or apps, a few simple additions to your markup can result in more engagement with your content -- and potentially more traffic to your site.
To help you get started or fine tune your rich snippets, Google put together a series of tutorial videos for webmasters of all experience levels.
"These videos provide guidance as you mark up your site so that Google is better able to understand your content. We can use that content to power the rich snippets we display for your pages," informs Google.
Check out the complete Rich snippets video series below to get started:
Introduction to Rich Snippets:
Types of Rich Snippets:
Rich Snippets: Events:
Rich Snippets: Apps:
Rich Snippets: Troubleshooting: