Google introduces the revamped Ad Traffic Quality Resource Center, a web site designed for advertisers and publishers to help learn about invalid clicks and maintain a successful AdWords or AdSense account.
In a blog post, Fili Wiese, Ad Traffic Quality Team notes, "The Google Ad Traffic Quality Team monitors traffic across Google's ad network, and prevents advertisers from paying for invalid traffic. Our team provides this protection for everyone without any action needed from you, but we also know that many of you want to do whatever you can to ensure the best performance for your ads."
"The relationship between Google, advertisers, and publishers is built on trust. Advertisers rely on the relevance of our ad placement, our reporting statistics, and the quality of the clicks their ads receive. Publishers in turn count on advertiser participation, relevant ads which create a good experience for users, and an accurate and reliable source of income which contributes to the success of their websites and business. We take this trust seriously and we know that the Google advertising networks couldn't exist without it," reads the site description.
To get started, check out the articles on the Ad Traffic Quality Resource Center site:
- Google's protection against invalid clicks: Learn more about how we detect invalid clicks and how advertisers and publishers are protected
- How to better understand your ad traffic: Understand and analyze your traffic better by learning more about various tracking techniques
- Best practices for generating leads: Tracking your leads better helps you improve the ROI you see from your AdWords campaigns.