Tour de France, started on Saturday, and while the cyclists were preparing to tackle the pave of Arrenberg and the Cols in Alps, Google Maps finally jumped in the resource line with "My Tracks app for Android," that lets you record and share your own outdoor activities. Team HTC-Columbia will use a special version of app with SRM to transmit their telemetry and location in real-time as they make their way through the 3,642 kilometers of Tour de France. eight riders are carrying HTC Legend phones with ANT+ that use My Tracks to capture their location along with their power, heart rate, cadence and speed.
On My Tracks, you'll see a Google Map showing team members "location on the course and detailed telemetry report," stated Google.
Also, a embeddable map gadget available, and API that any web developer or broadcaster can use to build their own custom app or use to enhance live television coverage.
More Info: My Track App