Google's new CEO Larry Page, believes that Google needs to go "social" to compete. To that end, he sent out a company-wide memo last Friday, alerting employees that 25% of their annual bonus will be tied to the success or failure of Google's social strategy in 2011.
"That means employees' bonuses could shrink by 25% if Google doesn't perform. One Googler we talked to was irritated by a new risk being introduced into their compensation package.
And, indeed, there is plenty of risk in betting that Google will suddenly compete in social. It's been trying for years and has mostly failed at every step," report BI.
In the confidential memo, subject-lined "2011 Bonus Multiplier" - Page writes, "This is a joint effort so it's important that we all get behind it."
Page tells employees that are not directly involved in Google's social efforts that they, too, will be held accountable. He writes that employees must test the products and give feedback.
Page wants these employees to push Google's social products on their "family and friends."
"When we release products, try them and encourage your family and friends to do the same."
And that's why Google's so paranoid about social that it's tying ALL employee's bonuses to the social strategy's success.
Google PR tells us: "We're not going to comment on internal matters."
[Source: Business Insider]