Labels, Demo Targeting & More for Bing Ads & Editor Announced

Labels in Bing Ads can be applied at various levels of campaigns to aid management and analysis.

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Bing Ads Editor showing colored labels

Bing Ads Editor's latest update rolling out globally over the next few weeks, enable organizing campaigns, ad groups, ads and keywords better with customizable, color-coded labels, efficiently manage age and gender targeting and more. See the screen shot above, showing colored labels in Bing Ads Editor.

As in Googles' AdWords, the shared labels library allows "to create one shared label and then add that label to multiple campaigns, ad groups, expanded text ads, product ads, and keywords," writes the Bing Ads team. "Once added, from Advanced Search, labels can be filter to see most meaningful items"—for example, "create a shared labels library, and name it 'Summer promotion' then add this label to all summer promotions campaigns. Later, to increase budget for summer promotion campaigns, you can filter them from Advanced Search and make the change," explained the team.

In the screen shot below you can see the filter:

Bing Ads Editor sorting by labels
Sorting by labels

Furthermore, users can efficiently bulk-manage shared labels library as well as labels associated with other items. And, any item can have as many as 50 labels associated with it.

The feature is currently only available to a select customers participating in the labels pilot. They will be able to start managing labels in Bing Ads Editor within a couple of weeks, via a new labels menu that appears at various levels in the account from the web interface. Additionally, new labels reports will also be available through the "Dimensions tab."

Bing has also improved age and gender target management directly from the grid and Editor pane, with "a newly added "Ages and Genders" tab in the left type list pane."

With this release, Advanced location options have now been added to "Campaigns and Ad groups" tabs under "Targeting Method." Previously, it was an attribute of Locations tab. "This let you manage location options by campaign and ad group in a logical and easy way."

Bing Ads Editor Campaign and ad group level targeting options
Campaign and ad group level targeting

Bing notes, as of now the following listed targets can't be updated after been created, including: "ad schedule, locations, negative locations, device type, age, and gender." As of now, to make a change to these targets, you need to delete them and re-create new targets. However, bid adjustments will continue to be editable at any time. And, soon, the targets will be editable, too.

Lastly, starting April 30, monthly budget are no more supported, and the and the name has been changed from Budget to Daily budget, in the Bing Ads Editor. Bing says, existing monthly budget ads will still run. And, the daily budget amount ( that was set by dividing monthly budget by 30.4) and daily budget options "standard vs. accelerated" can be view as well.

For more about, migrating of monthly budgets to daily budgets, check out this Help Center.

Support for labels, is currently only available to Bing Ads Editor for Windows version 11.13. With Mac version of Editor will get it soon.

In the two screenshots below, you can see age demographic options, and editing of selected gender ad option:

bing ads editor age demographic options
Age demographic options
bing ads editor edit gender ad option
Edit Gender Ad Option

Update 10/12: The labels rollout is complete to all advertiser accounts, so you can now access the labels feature on the Reports page for the following reports. So, you can begin try out the new labels on the Bing Ads online Campaigns page and Reports page, as well as in Bing Ads Editor and or Bing Ads API.

  • Campaign performance
  • Ad group performance
  • Ad performance
  • Keyword performance
  • Share of voice
  • Ad dynamic text