In an effort to inspire the masses to get off the couch this Sunday, Kinect for Xbox 360 with NFL PLAY 60 and Drew Brees today unveiled ‘Kinect for Xbox 360 Super Sunday Challenge,’ for the fans and gamers across the country to help make Feb. 5, 2012, “The Most Active Super Bowl Sunday Ever.”
“On February 2 afternoon, NFL PLAY 60 ambassador and Super Bowl XLIV MVP Drew Brees were joined by kids from an Indianapolis-area middle school in a press conference from the NFL’s Super Bowl media center to outline the details of the “Kinect for Xbox 360 Super Sunday Challenge”,” infomred Microsoft.
In the spirit of NFL PLAY 60, which encourages kids to get 60 minutes of physical activity daily to fight the childhood obesity epidemic, Xbox and Brees are challenging families to participate in a total of 60 minutes of controller-free active fun with Kinect for Xbox 360 on Sunday before or after the Super Bowl.
“Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations, such as Xbox 360. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants and media time for public service announcements,” the Redmond company stated.
The NFL and its teams have built more than 100 NFL Youth Fitness Zones and organized more than 1,500 NFL PLAY 60 youth events.
For families visiting Super Bowl Village in downtown Indianapolis, the Kinect NFL PLAY 60 FanDome provides a fun, active, immersive, 360-degree inflated dome with full-body gaming on Kinect for Xbox 360. Also, on Feb. 1, Microsoft celebrated Kid’s Day at the NFL Experience.
Visti, NFL PLAY 60 official website for more information.