In few weeks, Yahoo! Search Marketing advertisers will be using adCenter to manage search marketing campaigns on both Yahoo! Search and Bing. Here’re three tips to help you prepare:
- Expand your keyword list adCenter allows you to bid separately for singular/plural variations and common misspellings of your keywords, which gives more control in fine-tuning ROI. Try Microsoft Advertising Intelligence tool offered as Excel add-in—to develop keyword lists and gain insight into current bids, as well as historical and forecasted search volume. step-by-step video tutorials.
- Set keyword match types while YSM offers Standard and Advanced match types, adCenter uses three match types: exact, phrase and broad. If you transition YSM campaigns to adCenter, your Advanced match keywords will be set to broad match, and Standard match type keywords will be set to exact match. In adCenter, you can specify unique bids for each match type, which allows you to align your bids to individual performance.strategies for match type success
- Monitor your ads’ positions as you begin to use adCenter. As more and more Yahoo! advertisers begin using adCenter, you may see an increase in number of advertisers bidding on your keywords, which could affect your ads’ positions. If your ads’ positions have gone down due to increased competition, consider adjusting your bids and setting incremental bids as needed to help meet your objectives.