Kaixin001, is a China’s latest growing social network to join the Facebook clone wars in China. The Kaixin001 appeals to white-collar office workers with a simpler UI that is more intuitive to older audiences. This is a significant detail in China, where one in four college students does not own a computer and can only access Xiaonei by walking to an Internet Cafe and paying by the minute. White-collar office workers by comparison, spend an average of nine hours a day in front of the computer, writes Andrew Chen. Kaixin001 succeeds simply by cloning only the most successful Facebook applications and bringing them to the Chinese market before anyone else.