Mobile ad network Jumptap released a report this morning based on their own network with a map showing which states have more Android activity versus iOS activity across its network that reaches 83 million mobile users.
According to Jumptap, Southern and Western states like Florida, Texas, California, and Oregon over-index for Android. Whereas the Midwest and New England states are dominated by Apple devices. Strangely, New York state is one of the few remaining Blackberry strongholds.
Overall Android market share is 38%, and iOS is 33% as of June 2011.
According to report, there are more Android phones in the U.S. than iPhones. But more is not necessarily better. If you drill down to JumpTap’s click-through rates, iOS still performs better for adevrtisers. Mobile ads on iPhones, iPads, and iPod Touches are clicked on 0.78% of the time compared to 0.47% for Android and 0.36% on Blackberry.
The sad thing is that a 0.78% click-through is the best the mobile ad industry can do right now.
Jumptap’s report in its entirety: