Joost, the P2P TV venture from European hit makers, Niklas Zennstrom and Janus Friis has signed on Viacom as a content partner, a move that will bring content from various Viacom properties – MTV, Comedy Central and Showtime – to the P2P service, reports the Wall Street Journal.
The deal, of course was helped by the fact that a trio of former MTV executives are in pretty senior positions at Joost aka The Venice Project. David Clark (EVP, Global Advertising and GM North America), Yvette Alberdingkthijm (EVP, Content Strategy & Acquisition) and Henrik Werdelin (Chief Creative Officer) form the trio that are charged with bringing content partners to the Joost platform. Of course they started with the company they know best – Viacom.
oost, MTV, Viacom