Jasmine Villegas, a recording artist partnered with Internet Explorer and the interactive storytellers at Digital Kitchen inviting her fans to be part of new interactive music video experience that tailors the experience to each viewer, giving everyone the opportunity to influence the outcome of the storyline, see their own Facebook photos throughout the video and even "talk" to Jasmine herself.
Jasmine's new video for her hit song, "Just a Friend" available at JustaFriend.ie, is the first to bring together a variety of interactive features into one online experience.
JustaFriend.ie is the latest in a series of online experiences, including Cut the Rope and the Hunger Games Capitol Tour, made possible by the Internet Explorer team.
"After logging in with their Facebook account, fans will immediately notice familiar photos appear on the navigation page and throughout the video. The teams at Internet Explorer and Digital Kitchen designed the experience so that people feel as though they are actually hanging out with Jasmine -- they can go bowling with her and her friends, help her keep tabs on her cheating boyfriend, and even go dancing with her at a party," posted Microsoft.
"One of the most unique aspects of the video is an actual phone call from Jasmine at the end. After watching the video, fans can dial their own number from her phone on the site to have a brief "conversation" with her -- a conversation that changes based on what they did during the video. Technology embedded in the site enables VoIP (Voice over Internet Protocol) calling to mobile telephone numbers through the Web," added Microsoft.
The video below offers technology behind the party: