A startup officially debuting at the Embedded Systems Conference in Boston next week claims it has software that can significantly improve the quality of Web video across a range of devices from cellphones to servers and digital TVs. Ipera Technology Inc. (San Mateo, Calif.) aims to license its algorithms which run on ARM and x86 processors.
"Video is going mainstream, but there are issues hampering its quality in the state of the raw video and the computation and bandwidth limits of the systems handling it," said Ian Xie, founder and chief executive of Ipera.
Previously, Xie founded startup Mediostream which developed a real-time software encoder for MPEG-2. It was later licensed to Sony and others.
The idea Xie and a handful of other engineers developed was a real-time algorithm that could make a range of improvements in the quality of a video stream without requiring additional bandwidth or extensive computation power. The company's Pixel Magic software analyzes one or more frames of video at a time and applies pixel-level enhancements at 30 frames/second.
"Measures of video quality are very subjective, but we make obvious improvements in color saturation, contrast, skin tones and noise levels," said Xie. "We offer more improvements than some people do with their HDTV products," he claimed.