Apple also unveiled today at the WWDC, the next version of its mobile operating system software dubbed iOS 7, that introduces an entirely new user-interface to the iPhone, iPad, and iPod touch.
The new interface actually makes your phone appear bigger because everything is designed to take advantage of the entire screen.
iOS 7 is completely redesigned with subtle motion, an elegant color palette and distinct, functional layers that make it feel more alive. The typography has been refined for a cleaner, simpler look, and the use of translucency and motion makes even simple tasks more engaging.
The redesigned fonts look amazing on the Retina display, creating even sharper text.
iOS 7 also comes with hundreds of new features, including: "Control Center" that with just one swipe from the bottom of your screen, lets you access controls for Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb, and the ability to adjust screen brightness, pause or play a song, jump to the next track and stream your music with AirPlay.
Control Center also gives you instant access to apps such as Clock, Camera, Calculator and the Flashlight.
Notification Center, now available from the Lock screen so you can see all your notifications with a simple swipe, and the new Today feature in Notification Center gives you an at-a-glance view of your day with a summary of the important details such as weather, traffic, meetings and events.
improved Multitasking in iOS 7, offer developers ability to enable any app to multitask in the background with a new API. "Users have the ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention to which apps you use most and automatically keeps your content up to date in the background."
AirDrop, an entirely new way to quickly and easily share content with people nearby. "Just select who you want to share with and AirDrop does the rest. AirDrop transfers are peer-to-peer so you can use it anywhere, without any network or set up required, and transfers are fully encrypted so your content is protected and private," explains Apple.
iOS 7's new Camera app features filters so you can add real-time photo effects. "The Camera app now includes a square camera option, and you can quickly and easily switch between your four cameras--video, photo, square and panorama--with just a swipe."
Redesigned Photos app introduces Moments, a new way to automatically organize your photos and videos based on time and location. "You can zoom out to see all your photos organized by Moments, Collections of Moments and Years."
iOS 7 also includes iCloud Photo Sharing, the easiest way to share just the photos you want with just the people you want.
Safari's redesigned user interface lets you browse with full-screen. And, the new smart search field helps simplify searching, and there's a new view for your bookmarks and your Safari tabs, and iCloud Keychain, and Enhanced Parental Controls to automatically block access to adult websites or only allow access to a specific set of permitted websites.
Siri with new male and female voices and includes Twitter search integration, as well as Wikipedia integration. Siri also offers Bing web search within the app and the ability to change device settings and play back voicemail.
Music app gets a new design, and now includes the new iTunes Radio, "a free Internet radio service featuring over 200 stations and an incredible catalog of music from the iTunes Store, combined with features only iTunes can deliver."
"When you tune into iTunes Radio on your iPhone, iPad, iPod touch, Mac, PC or Apple TV, you'll have access to stations inspired by the music you already listen to, Featured Stations curated by Apple and genre-focused stations that are personalized just for you," Apple said.
"iTunes Radio evolves based on the music you play and download. The more you use iTunes Radio and iTunes, the more it knows what you like to listen to and the more personalized your experience becomes. iTunes Radio also gives you access to exclusive "first listen" premieres from top selling artists, Siri integration plus the ability to buy anything you hear with just one tap."
iOS 7 also features Popular Apps Near Me, a new way to find apps based on your current location, and iOS 7 will automatically keep your apps up to date.
And, the App Store also comes with a new Kids category, allowing teachers and parents to easily discover apps for children by age.
iOS 7 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com.
iOS 7 will be available as a free software update for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation) this fall.
Additional new iOS 7 features include:
- "a new Find My iPhone Activation Lock feature that requires your Apple ID and password before you can turn off Find My iPhone, erase data or re-activate a device after it's been remotely erased;
- Night Mode in Maps that responds to ambient light when you use it in the dark;
- FaceTime audio for high quality calls over a data network;
- Notification sync, so when you dismiss a notification on one device it is dismissed on all of your devices;
- Phone, FaceTime and Messages blocking to prevent specific people from being able to contact you;
- Tencent Weibo support for users in China, a Chinese-English bilingual dictionary, and improved Chinese input including handwriting recognition for multiple Chinese characters;
- ability for businesses to more efficiently deploy and manage iPhones and iPads; and
- enhanced in-car integration, bringing an Apple designed experience into the car for the first time."
Telemarketers bothering you, Apple has added a new call block feature to iOS 7, rather than allow third-party developers to modify the native Phone app like on Android.
"Phone, FaceTime and Messages blocking to prevent specific people from being able to contact you,"Apple wrote.
Another privacy and security features added to iOS 7, is the "Activation Lock" that will be "a really powerful theft deterrent" when released later this fall in.
Apple introduced the "Activation Lock" feature that will require an Apple ID and password to reactivate a stolen phone after being remotely erased/wiped by the owner through Apple Find my iPhone feature. The login information will also now be required to turn off Find My iPhone.
"If a user's device is stolen, wiping the device clean will essentially leave the thief with a device that is inoperable without the user's Apple ID and password. If a thief tries to turn off find my iPhone, or wipe the device entirely, they will not be able to reactivate it," explains Craig Federighi, svp Software Engineering.
Update: Apple posted two new video--first up, a full iOS 7 promotional video embedded below: