Earlier last week at SES San Francisco, the DoubleClick Search team announced UI, control, and transparency improvements to their newly-launched Performance Bidding Suite for bid optimization, making it easier than ever before for search marketers to harness and discover the power of automated strategies.
With Performance Bidding Suite, you can:
- Quickly find the right goal with a refreshed user interface.
- Easily enter your Target Spend goals. With new "Target Spend strategy, maximize important KPIs like actions, transactions, revenue or clicks within a given monthly spend," the team informs.
- Efficiently set default minimum and maximum bids on a strategy, while DoubleClick Search handles the rest through a bid strategy-wide setting.
- Advanced Configuration tab in the new bid strategy UI is designed for those who want to even further influence bid strategies. The first option released today "gives control over how a bid strategy handles high-traffic or low-converting keywords in ROI strategies."
- Chart your Max CPC bids to visualize trends over time.
- Better understand decision-making with bid rationale summary. As part of the change history tool, "our new bid rationale feature (beta) reveals the reasoning behind any changes to specific bids," the team said.
- Preview intended bids with new bid preview feature shows the target bid DoubleClick Search intends to submit for a particular keyword. "This provides insight into the range of bids the system is likely to submit, based on the current bid and performance, to offer guidance in setting bid limits," adds the team.
In addition, the newest release of the DFA API v1.19, is now available and brings two major security enhancements.
First up, "SSL encryption, a feature we originally slated for v1.18, is now mandatory on all API requests. This is in line with a Google-wide effort to leverage HTTPS connections for greater security," the DFA API team stated.
Secondly, this release "now supports OAuth2 authentication in addition to the API passwords tied to your DFA user profiles."
The team recommend to using this new approach, as they plan to "phase out the profile-specific passwords in favor of making OAuth2 the single, standard way to authenticate against the API."
Check out the release notes page for what's new on v1.19.
DFA Reporting Gets an API launched today, is a language-neutral REST API that offers programmatic access to the same reports as can be generated through the DFA Reporting user interface.
Along with improved speed and performance, the new API will allow you to create, edit, and schedule Standard reports.
Version Enforcement on the Java DART API begining on November 3rd, 2012.
At this time, "clients will be must be using one of the newest versions of the Java DART API -- version 13.4, version 13.6, or version 13.8. We recommend you take the opportunity to consider the new DFA Reporting API," the team wrote.
Changes to Our Deprecation Policy: To comply with Google's deprecation policies, as of November 3rd, 2012, "DFA will remove the depreciation policy for all of its APIs."
"Until November 3,2012 we will continue the deprecation policy we currently have in place. With the the release of v1.19, version v1.17 is now deprecated. Version v1.17 will continue to be supported until September 8th, 2012, when it'll be entirely removed from service, as previously announced. Meanwhile, version v1.18 will be deprecated in November and sunset in early December, 2012," the team stated.