Google's VP of Display Advertising, Neal Mohan, following his keynote address titled "There's a Perfect Ad for Everyone" at New York's IAB Innovation Days @ Internet Week, was interviewed by Willow Duttge.
In his interview, Neal shed further insight into the new user revolution taking place in digital media and what it means for advertisers and publishers. Here're a few key takeaways from the interview:
- There's a big opportunity for advertisers and publishers to deliver an enhanced user experience by employing dynamic rich media formats, delivering ads customized for each user, adopting user-centric metrics to measure campaign success, and offering users much more control over their advertising they see.
- Initial steps publishers and advertisers can take today toward this user-centric goal include looking closely at and listening to their audiences and experimenting with new formats and user experiences.
- The mobile revolution presents new opportunities for advertisers and publishers looking to connect with users in new and more meaningful ways.
Here's the video interview: