REDMOND, Wash., and GENEVA — April 16, 2007 — Microsoft Corp. and the International Standard Audiovisual Number International Agency (ISAN-IA) today announced an agreement whereby ISAN-IA has licensed Microsoft’s new High Capacity Color Barcode (HCCB) technology developed by Microsoft Research to assist in the identification of commercial audiovisual works such as motion pictures, video games, broadcasts, digital video recordings and other media.
|REDMOND, Wash. — April 16, 2007 — Microsoft Corp.’s High Capacity Color Barcode technology, developed within Microsoft Research, assists in identifying commercial audiovisual works such as motion pictures and video games. By scanning the multicolor bar code with a webcam or suitable cell phone camera, consumers can obtain information such as ratings identification, promotions and pricing. The International Standard Audiovisual Number International Agency licensed the bar code and will make it available to other organizations, starting with DVD media, later this year.|
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The ISAN-IA, which coordinates a globally recognized identification system for audiovisual works, will make the Microsoft®-developed bar code available to other organizations for use in tracking, helping protect and manage their audiovisual content. The new multicolor bar code is expected to start appearing on DVD media toward the end of 2007. ISAN-IA also said several of its registration agencies will use the innovative technology to help their customers derive more accountability and value from their media asset libraries.
“The capability of these new bar codes to store more data in a smaller space should provide a rich resource for the industry and consumers alike,” said Gavin Jancke, director of engineering for Microsoft Research and inventor of the HCCB format. “The new code offers several advantages over existing black-and-white bar codes most people are accustomed to seeing on product packages, enabling new consumer experiences, more visual appeal where aesthetics are important and the ability to incorporate advanced security features.”
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