At a press event in San Francisco, Intel and a group of 70 companies announced "Cloud 2015" Open Data Center Alliance to build a system of open standards for cloud computing. The ODCA makes it easier for customers to deploy cloud computing solutions, as it focuses on interoperability, flexibility and unifying industry standards. The ODCA will represent more than $50 billion in annual IT investment.
Intel, which powers 9 out 10 of the servers for the cloud today, will be a technical advisor and non voting member in the alliance. The companies involved are cross-vertical including Lockheed Martin, Marriott International, BMW and JP Morgan Chase, joining together with Intel towards the ultimate endgoal of simplified virtual computing.
Intel also announced an expansion of its Cloud Builders program, which allows companies like Citrix, Dell, HP, IBM, Microsoft, NetApp and VMware to provide solutions for many of the issues brought up by the alliance and the usage model roadmap.