Intel's Bill Calder informed of forthcoming changes in the chipmaker's brand structure, as the current complex structure has too many platform brands, and product names and brands, which confuses customers. Intel will also simplify its Intel Core range of products, getting rid of confusing Core 2 Duo, Core 2 Quad and similar names in favor of simpler Core i3 and Core i5 designations joining the recently unveiled Core i7 chips. These will not be brands but rather modifiers that will have different features and benefits. As an example, Calder cites upcoming codenamed Lynnfield CPUs will carry the Intel Core brand but be available as either Intel Core i5 or Intel Core i7 depending on their features and capabilities. The mobile Clarksfield processors, its most advanced, will go under the Core i7 name.