"Increase your app revenues with new Microsoft Advertising SDK for Windows Phone 7, that allow easy integration of text and banner ads into your app, and consumes ads served by Microsoft's mobile Ad Exchange, the first bidded ad exchange for mobile. The exchange includes multiple advertiser sales channels competing in real-time to purchase your ad inventory, incuding Microsoft’s national sales force and adCenter’s significant market footprint. Microsoft's best-in-class ad targeting solution means better click through rates and better monetization, and new SDK is integrated with Microsoft pubCenter to give you actionable reporting of how ads are performing in your apps," explained Microsoft.
In this webcast Mitika Gupta and Chris Devaraj quickly introduce how easy it is to use the Windows Phone Ads SDK to incorporate advertisement into your app. In just a few minutes, you register, profile your app, drag and drop the control, and wait for the check to come in the mail: