InMobi is making a big push to gain smartphone ad share. Back in June, it announced a $2 million promotion to get Apple and Android mobile app developers to serve up its mobile ads. By Oct'10, it was serving up 5.8 billion ad impressions on smartphones, according to a report published.
That represents 24% of the global ad impressions InMobi serves overall. In 90 days it increased its overall global ad impressions by 3.7 billion, up 18%. The ad impressions were split 40% in the U.S. and 60% globally.
Nokia is still the largest with a 19% share, but iOS 16% and Android 4.2% combined are larger. And Nokia's share dropped 6.6 points over 90 days, while Apple's rose 6.0 points. Now the iPhone commands the largest share of ad impressions (13%) of any single device.
The smartphone impressions just kept going up after October. But InMobi tells that Android passed Apple's iOS in December.
[tags]inmobi,mobile advertising,market share[/tags]