Increase AdWords traffic with Impression Share report

Impression share is a metric that represents the percentage of impressions your AdWords ad received out of the total available impressions in the market you're targeting. The Impression Share report, available through the Report Center, gives you insight into how you stack up against others in your industry, helping you make more effective changes to your campaigns and […]

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Impression share is a metric that represents the percentage of impressions your AdWords ad received out of the total available impressions in the market you're targeting. The Impression Share report, available through the Report Center, gives you insight into how you stack up against others in your industry, helping you make more effective changes to your campaigns and boost traffic. 

Once you have an understanding of where you're missing out on potential traffic, the next step is improving your ads' impression share. So, before you start restructuring your whole account to increase traffic, get clued in by running an Impression Share report.

Source:→ AdWords Blog

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.