Now a days consumers are watching more video on mobile devices than ever—tapping this opportunity, Twitter announces In-Stream Video Ads Tuesday, alongwith a new research revealing how its video ads helping marketers to reach audience and drive powerful results.
Starting today, bands can now run In-Stream Video Ads to align with brand-safe videos to highlight clips and live-streams from Amplify partners. This includes both "pre-roll" and 'mid-roll" ads. Twitter notes, experiements with select publishers in the U.S., have seen early success—as it not only drive more views for publishers, but also helping advertisers to target larger audiences.
Further the company says, they're continously investing in video viewing experience through updates to its platform, content development, and video ad solutions—to make video experiences even better for consumers, publishers, and advertisers.
Twitter also notes, that video ad campaigns on its platform drive positive shifts in key brand metrics for advertisers—citing Nielsen's Brand Effect studies, the company says, "those who saw video ads on Twitter were 50% more likely to be aware of advertiser's brand, feel 14% more favorable about the brand, and had 18% higher purchase intent (versus those not exposed to video ads)."