J.J. Richards, of the in-game ad business at Microsoft, writes that the Massive ad business actually saw a double digit increase in revenue last fiscal year. And, Richards writes, things’re looking even better so far this year. "We're seeing light at the end of the tunnel and Massive already exceeded first quarter sales targets by more than 100% just one month into our new fiscal year," said Richards. The ad business also recently booked its 1,000th client campaign. In the post titled "In-Game Advertising Facts are Stubborn Things," Richards goes on to list five facts about why in-game advertising makes sense, noted. Here’re the five:
Fact #1: In-game advertising is thriving.
Fact #2: Gaming connects brands to valuable audiences.
Fact #3: In-game advertising works.
Fact #4: In-game advertising is measurable, inexpensive and easy to do.
Fact #5: Gamers like it.