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Improved Custom Targeting Input, MRAID, Stream Based Frequency Caps Support and More Added DoubleClick for Publishers (DFP)

DoubleClick for Publishers (DFP) shared a list of new features added to the publishers platform in DFP and DFP Small Business:

Improved Custom Targeting Input
You can now select custom targeting criteria when trafficking a campaign with a single key-stroke to help you quickly select and search for the right targeting criteria.

Additional Reporting Combinations
To help generate precisely the required data, DFP introduced additional reporting combinations to give a more granular look at the data. A sample of the new combinations available include:

  • Ad Unit x Line item x Creative/size x Country x Custom Targeting
  • Ad Unit x Line item x Creative/size x Country
  • Ad Unit x Line item x Creative/size x Metro
  • Placement x Line Item x Creative
  • Ad unit x Line Item x Creative/size x Hour

DoubleClick for Publishers (DFP)

Mobile Rich Media Ad Interface Definitions (MRAID) support now available in DFP Mobile: For publishers who use DFP to deliver ads to mobile applications, the new Google AdMob SDK gives advertisers the flexibility to provide creatives that work seamlessly across any application, regardless of the device, platform, or ad technology involved.

For DFP Video:

Stream Based Frequency Caps help control how often an ad appears in the same stream.

VAST 3.0, VPAID 2.0, and VMAP 1.0 support across DFP video advertising products. “Together, these three guidelines strengthen the video advertising infrastructure already adopted by most participants in the video ecosystem,” posted Alex Strittmatter, DFP Product Specialist.

The Video Suite also adds support for skippable ads, podding, in-ads privacy notices and ad sequencing, while offering greater clarity around compliance and mobile scenarios.

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