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Improved Custom Reports in New Google Analytics Brings ‘Better Builder, More Metrics, Custom Navigation’

Creating custom reports in Google Analytics is a great way to answer specific questions about how users interact with your website or keep track of the metrics that really matter to you. The Analytics team added a few new features that will make custom reports in new Google Analytics more useful and easier to use:

  • Simplified custom report builder now has an updated look and feel that simplifies the process of creating and editing custom reports. “The sections are now clearly labeled, with optional settings at the end, and the metric groups are shown on a single page without the need to switch tabs,” explains Gilles Roux, Google Analytics Team.

    “We’ve also added the ability to quickly reorder metrics and dimensions using drag and drop.”

  • More metrics and dimensions!
    “We’ve enabled 45 additional metrics and dimensions inside custom reports. These cover a wide variety of areas such as mobile, social, goals, site search, e-commerce and advertising. All metrics and dimensions are now organized in categories to make the list more manageable,” informs Roux.

    When viewing a custom report that has an explorer tab, you will now be able to select a secondary dimensions, which can be useful to perform a deeper analysis of your data without having to make changes to the custom report.

  • Custom navigation
    “The custom reports overview page is the central place to view and manage all your custom reports. You will now notice a ‘New Category’ button to create your own categories, in which you can group related custom reports. You will also be able to reorder reports, for example to make sure that your most important ones are conveniently shown at the top of the navigation,” Roux added.

[Source: Google Analytics blog]

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