At GDC this week, id Software and IGA Worldwide, a leading network of in-game advertising solutions, announced a partnership to bring Quake Live to the web (via Kotaku). And when we say web, we literally mean your web browser -- the game, along with stat-tracking, friends lists, sponsored tournaments and matchmaking, is all accessed through a web browser, ad-sponsored and free of charge.
Quake Live is the final incarnation of what John Carmack called "Quake Zero" back when he first revealed the idea of a free, ad-based, browser-accessible Quake game at Quake Con last year. Quake Live in its entirety will be accessed through quakelive.com, which currently leads you to a sign-up form for the Quake Live beta test. The press release doesn't offer many details on exactly how ads will be displayed within the game, other than that it will offer "opportunities to dynamically-target brands to audiences within a broadly accessible version of one of the world's premiere game franchises."
Games, Gaming, GDC, ID Software, IGA, Quake Live, Announcement