Identify high-performing Keywords using Google Analytics and AdWords

The topic of using Google Analytics to optimize your PPC keyword buys never gets old. The following steps covering the techniques to use Google Analytics and AdWords to find and add the most effective unused keywords: Ensure Goals and E-commerce Tracking are set up Access the Keywords Report Export non-paid keywords to a spreadsheet Expand […]

The topic of using Google Analytics to optimize your PPC keyword buys never gets old. The following steps covering the techniques to use Google Analytics and AdWords to find and add the most effective unused keywords:

  1. Ensure Goals and E-commerce Tracking are set up
  2. Access the Keywords Report
  3. Export non-paid keywords to a spreadsheet
  4. Expand the list of keywords using other Google products
  5. Download a list of keywords that you are already advertising on
  6. Identify keywords you are not advertising on
  7. Expand on these keywords and start advertising

For explicit directions on each of these steps, take a read of the article here.

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.