Yahoo's CEO Carol Bartz warned last month that Apple's iAds would fall apart. According to Bloomberg, iAds shaking things up in the mobile advertising industry. The new numbers show all the big players in the ad business scrambling to stop the hemorrhaging of their mobile ad market share to the new player in town, while Apple is seeing a jump to 21% of the market by the end of the year. Interestingly enough, in the industry that Google used to dominate, Apple isn't the only threat. Small ad companies like Jumptap and Millennial Media are quickly gaining ground in the market, and are swiftly becoming key competitors.
Also interesting that Apple has matched Google in its first December. Google is down to 21% from 27% last year. Microsoft dropped from 10% to seven.