Despite the big push that Ask.com's latest relaunch, its parent company IAC doesn't expect it to set the world on fire. CEO Barry Diller thought his Ask.com search engine could take on Google, but acknowledged that feature already faces existing challenges from expanding search and community Google and Facebook.
"But one thing I want to make clear to investors is that Ask itself isn't a large segment of the company. I had hoped it would become one, but I was wrong about that. I was wrong about the competitive landscape with Google. And a lot of our new features that Ask has been sporting has only helped the competition, as they've copied us at every turn and they look a lot like Ask." Later, he added, "We've learned that spending lot of money on marketing search products doesn't get you very far," Diller said. "We've learned."