IAB's director applauds Microsoft's supports of 'Self-Regulatory Principles for Online Behavioral Advertising'

Scott Howe indicated that Microsoft supported the principles, and applauded the evolution of both security and transparency on the Internet. Microsoft has a long-held belief that people should be in control of their personal information - through transparency and choice - and supports the advertising industry’s Self-Regulatory Principles for Online Behavioral Advertising, introduced on June 2nd, 2009 […]

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Scott Howe indicated that Microsoft supported the principles, and applauded the evolution of both security and transparency on the Internet. Microsoft has a long-held belief that people should be in control of their personal information - through transparency and choice - and supports the advertising industry’s Self-Regulatory Principles for Online Behavioral Advertising, introduced on June 2nd, 2009 are designed to enable a new level of control over personal information online for end users. We believe protecting consumer privacy requires a combination of well crafted national legislation, self-regulation, technology solutions and consumer education.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.