Last week, Scott Spencer, Director of Product Management for DoubleClick Ad Exchange, participated in an IAB Interactive Insights Webinar titled, "The Arrival of Real-Time Bidding."
Scott Spencer, joined guests from Forrester Research, Inc. to define real-time bidding (RTB) and walk attendees through its impact on the marketplace for online ad inventory. Joining from Forrester Research were Senior Analyst Joanna O'Connell and Analyst Michael Greene.
Joanna explored how advertisers view the RTB trend and Michael explored how publishers view it. Scott, our foremost expert on RTB, discussed how Google works with advertisers and publishers on RTB.
Here's the webinar video: