IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 released today, showed record results in the US. The report prepared by PwC US, puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Q4 revenue also hit new highs at $7.45 billion, up 19% from Q4 '09 and 15% from Q3 '10.
Search was the most popular ad format in 2010 which represented 46% of revenue and saw 12% growth from last year. Display-related advertising -- which includes Digital Video Commercials, Ad banners/display ads, sponsorships and rich media -- continued to grow this year, totaling nearly $10 billion with an increase of 24% over 2009.
The Annual Report marks the debut of estimated US mobile ad revenue for 2010: between $550 and $650 million.
"With a strong rebound from 2009, the $26 billion spent on Internet advertising points to a continued focus on digital media ad spend, with dollars catching up to the eyeballs. More time spent online, especially with increases in digital video and social media, has certainly helped to fuel the continued growth," said David Silverman, PwC Assurance partner.
[Source: IAB Press]