Month after month, HTC throws in a wide range of Pocket PCs and Smartphones on the market in the hope of overwhelming its rivals (e.g. Eten, Palm, HP). While many may think that HTC has already won the fight, I still think that the newcomers on the market like Asus, Gigabyte and even I-mate will make it hard for HTC to become the number 1 Pocket PC manufacturer. The Taiwanese company seems to develop a flawless market strategy which pursues a single goal that has become nearly an obsession - "the offerings of many models for as many targets as possible". Furthermore, starting with the X7500 Advantage, HTC takes on a new adventure that will ultimately make it stand out as an UMPC manufacturer. Top of the HTC's high-end lineup, Advantage is destined for the road and businessmen will soon find out that it's better to get the 350 grams HTC device than a 3 kilograms notebook.
Officially announced in January 2007, HTC X7500 Advantage also known as HTC Athena has been made available in February through T-Mobile and Dopod operators. The price of the device starts from 1,200 USD and can reach almost 1,500 USD, depending on the location and the sales package.