HTC announced their Hero device in London and their Sense UI. With HTC Hero, you can look at things through different perspectives. Your inbox is not just a list of emails, but a catalog of conversations, a collection of notes flagged as important, and a document library of all your emails with attachments. Your Album is not just the photos saved on your phone. It is also a gateway to online collections of you and your friends on Facebook or Flickr.
More info: HTC Hero