How to Sell Security by Bruce Schneier

Bruce Schneier in this month's CIO magazine, publishes one of his best columns ever. "How to Sell Security" starts with a common-sense argument about the psychological dynamics of why and how we as humans respond to sales pitches. It ends with this astute observation about why some computer security companies can't help selling fear[...] Full […]

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Bruce Schneier in this month's CIO magazine, publishes one of his best columns ever. "How to Sell Security" starts with a common-sense argument about the psychological dynamics of why and how we as humans respond to sales pitches. It ends with this astute observation about why some computer security companies can't help selling fear[...]

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