Last week, YouTube and SEMPO hosted a social marketing panel, "How to run a successful social campaign," for SEMPO's San Francisco and Los Angeles working groups. The panel featured speakers from YouTube, Facebook, Twitter, and Athena East, and highlighted the unique products available to marketers, and best practices for executing measurable, impactful social advertising strategies.
Derek Gordon of Yield Software was there, and shared what he learned in today's Mediapost Search Insider column.
Case Study: The Story of Orabrush:
More Info: The Search And Social Job Description