For those bloggers out there who have decided to start their blogs, or launch their blogging careers, in 2007 I salute you — and present to you with 41 ways to kickstart your marketing efforts. Kick back, grab a cold one, and check it out. And if, in a year’s time, you’ve cracked the Technorati 1000, don’t forget where it all began! 🙂
Get Your Own House In Order
- Write well, write consistently, don’t give up: All the marketing in the world won’t help you if you have a lame-duck blog. In your search for more traffic, more promotion, and more publicity, never forget it starts with great content — and needs to continue with great content on a regular schedule. There’s no question that maintaining quality and regularity is difficult while you’re starting out, particularly if you’re time strapped … but hang in there, because if you sacrifice this, all of your marketing efforts will be for naught.
- Become an expert on something: Develop a keen interest, continue to read and write intelligently, and after a while, your experience will grant you this informal title; bloggers will seek you out, your reknown will grow, and it will be easier to be noticed, linked to, and get cross promoted (see below)
- Design is more important than you think: Your mother’s right — first impressions count, and they can count for cash money. If you’re serious about blogging, don’t stick with a n unaltered top10 WordPress theme no matter how cool you think it is. You want to separate and elevate yourself from the blogging masses, and its impossible to do if you look exactly the same as them. Easy to say, hard to do, but absolutely necessary if you don’t have the money to pay for a private ground-up theme: learn CSS and a photoeditor of choice, and learn to tweak your theme yourself, so that your blog looks professional, stands out, and screams “yes, I am worthy of your attention!”.
- Get Your SEO On: An entire post in and of itself — get your own domain name, host your own blogging software, enable permalinks, use create keyword rich headlines, create unique title tags, enable trackback and ping functionality, ensure your blog pings pinging-services.
- Publish full feeds: A controversial topic. Publishing full feeds puts you at the mercy for content scrapers who will scrape your RSS feeds and repost your content, create traffic, and reap adsense bucks. On the other hand, some data suggests that it can also increase your traffic, and a few pundits swear by it. Feed subscriptions are critical; get your feeds burned through Feedburner so you can track how many are subscribing. People who subscribe to feeds rarely unsubscribe, and every single feed subscriber is a potential source of traffic to your blog.
Blogs, Blogger, Blogging, 2007, Marketing