One often-ignored part of SEO is making invisible pages (pages that have received zero clicks from organic search results) visible. If you can find those pages, you can decide: To keep them, but work to raise their organic search profile; To keep them, but use more of their link juice to help other, higher-profile pages on your site; Get rid of them, and 301 redirect them to higher-profile, higher-value pages on your site. So how do you find ’em? A Google Analytics feature ‘Pivot table’ reports can make it happen. Here’s how you do it: 1. In Google Analytics, click ‘Content’. 2. Click ‘Top Content’ report: You’ll see a list of most-viewed pages on your site. 3. At the top-right corner of the ‘Content Performance’ tab, click ‘Pivot’ button. 4. Change ‘Pivot by’ to medium. Leave ‘Showing’ set as ‘Pageviews’. You’ll get a new table showing pages as the rows, and the mediums (media? mediumses?) as the columns. 5. Now, sort the ‘organic’ column ascending (lowest values first). You’ll see a nice, clear list of pages that haven’t received any clicks from organic search. 6. That’s it!