Despite what Google and SEO gurus like Eric Ward tell you, you can easily use ’smart’ paid links to deliver the benefit of editorially earned organic links without tripping any filters or being detected as a ‘paid’ link by Google.
Let’s take two sites:
- Site A is an established authority site in its niche with page 1 rankings for almost all of its target keywords. Rich in content and links out only to quality resources. Site A is highly trusted by Google.
- Site B is a new website in the same niche, has directory links from bCentral, Yahoo! Directory, BOTW and a handful of organic links based on a press release they did on launch. The site is now 2 months old.
Site B wants to buy a link on Site A. Their webmaster uses the following process: