Looking for the best possible ways to promote you mobile apps, take the example of the Google's AdMob rick media ad campaign to promote the Google Search app on iPhone -- to promoted the app, goolge created "Uncover Your World," an interactive mobile experience that takes full advantage of AdMob's rich media capabilities.
""Uncover Your World" invites you to explore a virtual cityscape and learn via a self-paced storyline how the Google Search app can "uncover" facts about the world around you with features like search with your voice and search with your phone's camera," stated Clay Bavor, Product Management Director, Mobile Ads.
"The preliminary results of the campaign have been impressive. On average, users spend over a minute and a half interacting with the ad, and of those, 50% go on directly from the ad to download the app," Bavor added.
Bavor writes "We highlighted this functionality by combining many of AdMob's custom rich media features," including:
- Animated HTML5 banners
- Interactive HTML5 interstitials and expandables
- Extensive video content
- In-line video and audio, so the users stay within the ad while experiencing sight, sound and motion instead of being directed to the phone's media player (e.g., Quicktime for iPhone)
- Unlockable games where users tap, touch, and tilt to play
Here's a preview:
(l-r): User clicks on an in-app animated HTML5 banner
They watch an in-line intro video; While exploring the ad, users can unlock secret games
And, here's a video where you can see how the ad actually works: