Adobe announced that Google and Yahoo are adding search capabilities that’ll enable users to look inside the content of files encoded in Adobe’s Flash file format — SWF. Google also announced of developing an algorithm that explores Flash files in the same way that a person would.
After three months of Google’s announcement, has anything really changed? That’s the question Atlanta-based SEO Brian Ussery recently set out to answer. After conducting several case studies, Brian published the results in an article titled 2009 Google Flash SEO.
Here’s a brief summary of Brian’s tests:
- Does Google correctly associate Flash content with the right “parent URL”?
- Can Flash files accrue PageRank?
- How does Googlebot handle #anchors in Flash-based link URLs?
- Does Google translate text found in Flash files?