How Google AdWords ad auction works?

In the video below Hal Varian, to walk you through the AdWords auction and explain how your maximum coist-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages, AdWords blog.

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In the video below Hal Varian, to walk you through the AdWords auction and explain how your maximum coist-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages, AdWords blog.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.