Back in November, Google launched "Hotpot" new local recommendation engine for Google Maps. Google is now showing "Best Ever medal" -- "To the right of the fifth star on the desktop app you'll see a little medal icon. This medal is for the places you consider to be the Best Ever. Do note that you'll start with just 10 Best Evers, so be sure to use them wisely. You can switch up those 10 at any time though.
Once you pick your Best Evers, expect to see recommendations in search based on those picks. Plus, the Best Evers of your friends will show up in results too:
When you visit a Place page, you'll see how many times it was named a Best Ever. See the medal at the top of Raines Law Room's page, just below the address and website information: