A new Microsoft marketing campaign is promoting Windows Live Hotmail under the tagline “The New Busy.” Hotmail – tools for the new busy is the site associated with the new campaign, which although hosted on Windows Live, places all of its emphasis on Hotmail, rather than “Windows Live Hotmail”. “The new busy aren’t like the old busy. Let the old busy have their stress balls, their antiacids, and their crazy eyes. We’re the new busy. We’re redefining busy. Because we know that having a full calendar means having a full life. Take a look around, explore the world of the new busy, and check out how Hotmail can help you to it all,” Microsoft informs in the intro portion of the new website.
More info:Hotmail: The New Busy