More than 2.7 million players make history with record-shattering demand for the "Halo: Reach" multiplayer beta. Developed exclusively for Xbox 360 by acclaimed studio Bungie, "Halo: Reach" drops players back into the iconic universe they love so they can experience the birth of the "Halo" legend. During the past 10 years, the "Halo" franchise has inspired multiple New York Times best-selling novels, comic books, action figures, apparel and more, and it has sold more than 34 million games worldwide to date. Microsoft announced that "Halo: Reach," the blockbuster prequel to the best-selling video game franchise and hailed as the No. 1 game series of all time,1 will leave its mark on the entertainment landscape when it launches worldwide, starting Sept. 14, 2010, and in Japan on Sept. 15. "'Halo: Reach' is the culmination of a decade of "Halo," a franchise that has become a global entertainment and pop-culture touchstone," said Phil Spencer, corporate vice president of Microsoft Game Studios at Microsoft.