Halo 3 advertising campaign Believe swipes away two Grand Prix Cannes Lions awards

On par with a drum-beating gorilla, Microsoft and its advertising agency McCann Worldgroup is sharing the glory by winning not one but two Grand Prix (better than Gold) awards at the prestigious Cannes Lions 2008 international advertising festival for the Halo 3 advertising campaign “Believe”. One was for film, and the other for integrated marketing. […]

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On par with a drum-beating gorilla, Microsoft and its advertising agency McCann Worldgroup is sharing the glory by winning not one but two Grand Prix (better than Gold) awards at the prestigious Cannes Lions 2008 international advertising festival for the Halo 3 advertising campaign “Believe”. One was for film, and the other for integrated marketing. Considering the film category had over 4600 entries, this recognition is well deserved. Now we just need a similar campaign for Windows.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.