Groupon posted its celeb-laden Super Bowl ads, and they've taken to poking fun at global crises like dwindling whale populations and deforestation. They're a little weird, and likely to spark waves of debate and plenty of extra publicity.
One of the their super bowl ad makes light of the troubles Tibet has with China. When the ad - which starts as a solemn account of Tibet's troubles - turned into a claim that Tibetans can "whip up great fish curry" and if you use Groupon you can get $30 worth for $15, the company rapidly came under fire on Twitter - the platform many were using to communally follow the Superbowl and its ads.
Andrew Mason Groupon founder responded: "The gist of the concept is this: When groups of people act together to do something, it's usually to help a cause. With Groupon, people act together to help themselves by getting great deals. So what if we did a parody of a celebrity-narrated, PSA-style commercial that you think is about some noble cause (such as "Save the Whales"), but then it's revealed to actually be a passionate call to action to help yourself (as in "Save the Money")?"
Here's Groupon ads:
[tags]groupon,tv adverts,tv commercial,tv ads,tv advertising,tibet,china,super bowl,nfl,liz hurley,elizabeth hurley[/tags]