Greenpeace in San Francisco on Thursday released a report How Dirty is Your Data? The report revealed that Apple has come bottom of the most comprehensive green league table of technology companies because of its heavy reliance on "dirty data" centres. The list shows that the company relies heavily on highly polluting coal power at the sites that house its banks of servers.
Greenpeace's report reveals that the company's investment in a new North Carolina facility will triple its electricity consumption, equivalent to the electricity demand of 80,000 average US homes. The facility's power will be supplied by Duke Energy, with a mix of 62% coal and 32% nuclear. On Wednesday, Apple posted a large boost in quarterly earnings, which grew by 95% to $6bn (£3.65bn).
The report estimated dependence on coal for Apple's data centres at 54.5%, followed by Facebook at 53.2%, IBM at 51.6%, HP at 49.4%, and Twitter at 42.5%. Top marks in Greenpeace's clean energy index went to Yahoo, followed by Google and Amazon. Greenpeace is also campaigning for Facebook to "unfriend coal" and use cleaner energy to power its servers.
Apple declined to comment on the Greenpeace report. But at its last shareholder meeting, Apple CFO Peter Oppenheimer said the company would have more to say on the new data centre in Maiden, North Carolina, in the spring.
[Via: The Guardian]